History and development > Naming the Company
The company’s name as BALTO LINK has been chosen to reflect the firm’s core values and ideals as well as its origination and direction. Literally, the word balto in Lithuanian refers to white, pure, just, fair, honest, moral, righteous, as well as to the Balt (person or nation from the Baltics region). The word link in Lithuanian means towards to; it implies a direction, a tendency or a course. In English, the combination of balto and link suggests the meaning of the Baltic connection or the Baltic network.